Take Your Active Nutrition Products to the Next Level
In the red-hot Sports & Active Nutrition market, companies are looking for ways to differentiate their products, to create new categories or to gain or defend market share. This webinar will review a series of science-backed ingredients that you might consider in developing a disruptive product portfolio – touching on mood/focus, targeted energy profiles, plant-based nutrition, and joint health. We’ll talk about how these seemingly diverse ingredients all apply to pre-workout, intra-workout, and post-workout/recovery products.
Steve Fink Vice President, Marketing
Steve Fink oversees new product launch efforts, branding and promotional initiatives, and works closely with PLT customers in developing concepts for their consumer products. Prior to joining PLT, Steve was the Global Marketing Business Manager for Ajinomoto North America’s amino acid and retail sports supplements portfolios, and prior to that enjoyed an early career as an intellectual property attorney.
Dr. Barbara Davis, PhD RD Head of Clinical and Regulatory Sciences
Barbara Davis has expertise in incorporating nutrition into business strategy, designing clinical trials in support of claims, developing scientific substantiation dossiers for health claims in the US, EU, and Asia, and translating science into competitive product positioning opportunities internationally.
Sidney D. Hulse Vice President of New Product Development
Sid Hulse has a 30+ year career in human and animal nutrition and health – with positions at Valensa International, Zila Nutraceuticals, Archer Daniels Midland, Degussa International and American Cyanamid as well as sales and marketing consulting posts at FMC, ALPharma, Nepera and Nichimen.