The New Face of Cognitive Support

Cognitive Support is a rapidly growing segment of the dietary supplement industry as consumers look to manage stress, improve their mood, and be sharper/more focused in their everyday lives.

There’s a new wave of applications for cognitive ingredients that seek to provide these benefits to help consumers become better at almost anything they do. In sports/active nutrition, formulations are using cognitive ingredients to improve focus and reaction times. In weight management, cognitive support ingredients are helping to reduce cravings and make dieting less stressful. Students and knowledge workers are turning to cognitive support ingredients to be sharper and learn better.

This Webinar Will Discuss:

The next wave of the cognitive support market
Market data and research
A series of products breaking out of the “stress” aisle and into virtually every phase of the nutritional supplement market today.

Steve Fink Vice President, Marketing PLT Health Solutions

Steve Fink is PLT Health Solutions Vice President of Marketing. He brings over a decade of marketing, product development and commercialization experience to PLT, and today oversees new product launch efforts, supports PLT’s innovation partners with marketing strategies, and works closely with PLT customers in developing concepts for consumer products featuring PLT ingredients. Prior to joining PLT, Steve was the Global Marketing Business Manager for Ajinomoto North America where he led that organization’s B2B and B2C marketing initiatives for branded bulk amino acid portfolios, R&D pre-scale pharmaceutical ingredient portfolios, and retail sports supplements portfolios. During his tenure he spearheaded the company’s launch of the AjiPure active lifestyle retail nutrition brand. Earlier in his career, he practiced law as a patent, trademark, copyright and intellectual property attorney.

Dr. Barbara Davis, PhD, RD Head of Clinical & Regulatory Sciences

Barbara A. Davis, PhD, RD is Head of Clinical & Regulatory Sciences for PLT Health Solutions. Prior to joining PLT, she was Vice President, Science & Technology for HealthFocus<sup>®</sup> International, a consumer insights research company. Dr. Davis has also served as Director, Innovation, Nutrition & Claims at The Dannon Company, Inc., Principal Research Scientist at Wyeth Nutrition and was on the faculty of the Human Nutrition, Foods & Exercise Department at Virginia Tech, where she developed and directed the grant-funded Molecular Nutrition Laboratory. She has expertise in incorporating nutrition into business strategy, designing clinical trials in support of claims, developing scientific substantiation dossiers for health claims in the US and EU and translating science into competitive product positioning opportunities internationally.

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