Feeling Active Report

CONSUMER RESEARCH ON MOOD AND COGNITIVE SUPPORT IN ACTIVE/SPORTS NUTRITION

Supplement products featuring cognitive benefits represent a large and growing opportunity.

"Champions aren’t made in gyms. Champions are made from something they have deep inside of them; a desire, a dream, a vision."- Muhammad Ali

The Feeling Active Mood and Cognitive Support Report reviews a study of 546 people in five countries on a broad range of topics ranging from their thoughts on mental energy, stress, sleep and focus and how they impact the sports and active experience. The goal of this research was to provide insights into developing meaningful, innovative sports and active nutrition products. The study found that 54% of sports/active consumers are seeking cognitive health benefits from their sports/active nutrition supplements. It also examined the inverse impact of exercise on mood. It found that consumers are increasingly focused on how they feel, not just how they look, when it comes to fitness and overall health.

Fill in the form to get your copy of the Feeling Active report.