Hytolive ® Olive Fruit Polyphenol

Delivering on the promise of olive oil.
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70% of consumers use olive oil
American consumers have a love affair with olive oil.
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80% of consumers choose olive oil as a healthier alternative
When trying to be healthy, consumers choose olive oil over other oils & fats.
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73% would pay more for Omega-3 with hydroxytyrosol
A survey conducted by market researcher TNS found Spanish consumers would pay more for an Omega-3 formulation that contained hydroxytyrosol.
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10 olives
Only 100 mg of Hytolive contains the same as ten olives ore ½ liter of olive oil!

An ingredient that your customers will love

Hytolive Olive Fruit Polyphenol is a 100% natural, patented ingredient that can deliver what scientists believe is the most important compound in olive oil for heart health – hydroxytyrosol – into your formulations. Hytolive is a solvent-free natural extraction of olive polyphenols from the by-product water of olive oil production. This clean-label ingredient is the subject of some exciting heart health claims in Europe and allows you to put the love affair with olive oil into your products.

Key Features

  • Sustainable, 100% natural extract of olive fruits
  • Standardized hydroxytyrosol content (10% & 25%)
  • Liquid, powder and micronized powder product forms
  • Processing-friendly. Stable at high temperatures
  • Little to no impact on organoleptic properties
  • Effective as a co-ingredient in Omega-3 formulations
Good For
Ingredient Solutions
Antioxidant Support
Beauty from Within
Plant-Based Meat
Applications
Bakery
Beverages
Capsules
Chews
Confectionery
Effervescents
Gummies
Plant-Based Meat
Powders
RTDs / Shots
Soft Gels
Stick Packs
Tablets

Heart Health

In 2013, the now famous PREDIMED Study published in the New England Journal of Medicine showing dramatic improvement in heart health related to a Mediterranean Diet re-ignited consumer interest in the topic – and in the health benefits of olive oil. Want to see how much buzz there is on the Med Diet today?

 

Research

Delivering the health benefits of olive oil

The primary active component of Hytolive® — hydroxytyrosol — is a polar, phenolic phytochemical found in olive fruit, olive leaf and olive oil as well as by-products of olive processing. Along with tyrosol and their conjugates, it represents the main phenolic compounds in olive oil (50%). Hydroxytyrosol has a simple structure, the highest bioavailability and ORAC of the olive oil components, which gives it potent natural antioxidant activity.

 

Hydroxytyrosol: key to important health & formulation benefits

The primary active component of Hytolive – hydroxytyrosol – is a polar, phenolic phytochemical found in olive fruit, olive leaf and olive oil as well as by-products of olive processing. Along with tyrosol and their conjugates, it represents the main phenolic compounds in olive oil (50%). Hydroxytyrosol has a simple structure, the highest bioavailability and ORAC of the olive oil components, which gives it potent natural antioxidant activity.

Hytolive in Cardiovascular Health Formulations

Numerous scientific studies have been conducted on the antioxidant properties and cardiovascular health supporting potential of olive oil and olive polyphenols.

Highlights:

  • European Food Safety Authority (EFSA) approved cardiovascular health claim for hydroxytyrosol and its derivatives (2011)*
  • “Supports heart and vascular health” claims

*EFSA claim not available for use in the United States

Hytolive in Omega-3 Formulations

A high antioxidant capacity and consumer awareness of the health benefits of olive oil compounds make Hytolive® an ideal co-ingredient in Omega-3 formulations – particularly those that contain fish oil.

Highlights:

  • Omega-3s and hydroxytyrosol have different mechanisms of supporting heart health
  • Fish oil & olive oil represent two of the main foods in the Mediterranean Diet
  • The antioxidant properties of hydroxytyrosol can protect fish oil and Omega-3s from oxidation

Formulating Foods with Hytolive

Hytolive Olive Fruit Polyphenol comes in a variety of product forms make it easy to incorporate in existing processing environments. Low addition levels (100 mg 10% powder) mean low impact on organoleptic properties of food systems – with excellent stability in processing. It’s a clean label ingredient with good economics in food formulations.

"If the Mediterranean diet was a pill, it would be a blockbuster."
Quote to The Huffington Post - October 18, 2013
Dr. Rita Redberg Editor-in-chief of JAMA-Internal Medicine
Resources

Ready to realize your product’s full potential?

We work closely with our customers and our world-wide suppliers to source and scientifically back innovative ingredients for your product development needs.