At this year's NBJ Summit, we're showcasing a different way to think about longevity.
Consumers don't wake up thinking about cellular pathways or aging biomarkers. They think about staying active, staying sharp, maintaining strength, and continuing to do the things they love. That's the idea behind PLT's Experiential Longevity Initiative—connecting the science of healthy aging to benefits people can feel and experiences they want to preserve for years to come.
The future imagined in 2045 is built by the decisions we make today. Explore the four pillars of Experiential Longevity below, sign up for an Innovation Session and enter for a chance to win.
Enrollment in The Giveaway begins on Monday, July 27, 2026, at 9:00 AM Pacific Time (PT) and ends Monday August 3, at 5:00 PM Pacific Time (PT).
Only entries received during the Giveaway Period will be eligible for the drawing. Entries received after 5:00 PM PT on August 3, 2026 will not be considered.
Per Terms & Conditions, winner will be selected electronically at random.
Fuel energy, motivation, and the desire to keep living life to its fullest.
Why It Matters
Longevity isn't just about living longer, it's about living better. Consumers want solutions that help them stay active, stay sharp, maintain their independence, and continue pursuing the experiences that matter most. Through our Experiential Longevity Initiative, PLT is helping brands connect the science of healthy aging to meaningful benefits consumers can feel throughout their lives.
